Management Discussion And Analysis
Social and Relationship Capital
The Bank is committed to maintain its valuable relationships with its current and potential stakeholders including, customers, suppliers and the wider community. These relationships are essential for the Bank’s ability to operate effectively, drive business growth, and ensure long- term sustainability. In addition to building loyalty and trust with its customers and suppliers, the Bank gains the community's respect and support by offering time and resources to fostering and enhancing community projects and maintaining relationships.
| Strategic Priorities 2024 | Key Achievements in 2024 | Priorities for 2025 | UN SDG |
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Increase customer convenience
By offering streamlined processes and offering user-friendly solutions. |
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Enhance the digital experience for customers
Focus on improving digital platforms and services to provide customers with a seamless, efficient and intuitive online banking experience. |
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Strengthening customer engagement and responsiveness
Aim to provide proactive service and have clear communication paths, to build stronger relationships and respond quickly to customer needs and concerns. |
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Empower and support the community
Invest in initiatives that foster community development, supporting local groups thrive through capacity building, education and other engagement programmes. |
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The Bank is committed to delivering customer service by addressing the needs of both internal and external customers by focusing on professionalism, efficiency and a commitment to excellence. It aims to provide comprehensive solutions by embracing innovation and adopting digital avenues, which enhance customer engagement in an increasing dynamic financial environment. During the year, the Bank undertook several key initiatives aimed at enhancing its customer value proposition.
iGift – WePay Mobile App
WePay introduced the innovative iGift feature, revolutionising the gifting experience by allowing users to send money as a gift with an attractive animation via their chosen social media network.
The recipients can redeem their gifts using the WePay app, making it an ideal solution for occasions such as birthdays, weddings, anniversaries and more.
To add a personal touch, senders have the option of including a customised message, ensuring each gift is unique and meaningful.
Sampath Vishwa Retail
The features include,
- Fixed deposit (FD) uplift in which customers can process their FD upliftment requests independently, addressing urgent requirements 24/7 without requiring branch staff assistance.
- Loan settlement feature in which customers can easily settle their LKR loans, fully or partially, view paid instalments and manage transactions at their convenience, offering a seamless and efficient banking experience.
Sampath Vishwa Corporate
New features,
- Customers can now benefit from an upgraded system that allows real time bulk Common Electronic Fund Transfer (CEFT) transactions through file uploads, providing a seamless and efficient way to process large volumes of payments ensuring both speed and accuracy.
- The customer can now submit bank guarantee requests added a layer of convenience by simply completing the application and submitting it for approval online, saving time and effort. Once the bank guarantee has been approved, the customers can visit the bank to collect the printed document, streamlining the entire process and reducing the waiting time.
Live Bank/Remote Account Opening Process
An initiative was launched to streamline customer onboarding process through "Live Bank" at the branches, with the primary focus on minimising customer wait time and front office involvement. By using the new process, the average account opening time has significantly reduced.
The remote accounts opening initiative focuses the customers who are unable to visit a branch, as well as overseas clients, to complete their onboarding from the comfort of their preferred location, offering greater convenience and efficiency.
New Vishwa Mobile App
The new Vishwa mobile app, launched in 2024, was initiated as a project in 2023 to deliver an enhanced user experience. The app features a simplified interface, offering trilingual access and a range of innovative features. The simplified interface allows customers to complete tasks with efficiency, with streamlined interactions to reduce steps to maximise convenience.
Key features include,
- Biometric authentication.
- Blocking and reactivating of lost cards.
- Instant loans against fixed deposits and loan settlements.
Sampath Sanhinda Saver Account
Sampath Bank is the only bank that provides free medical benefits to senior citizens having delivered over Rs 1 Bn in medical benefits over the past five years.
Rs 155 Mn
Medical benefits provided
Solar Loans
In 2024, the Bank entered into a Memorandum of Understanding (MOU) with Hayleys Fentons to offer additional concessions to Sampath Bank customers who wish to invest in solar panels.
Rs 534 Mn
Solar loans provided
Student Payments
Sampath Bank offers a comprehensive solution for studying abroad including an education loan up to Rs 10 Mn. The Bank provided the most seamless, user-friendly services facilitating foreign education. Currently, the Bank remits money to 57 countries worldwide and recorded a 30% YoY growth amidst lowering market growth due to restrictions imposed by many international education markets.
CUSTOMER ENGAGEMENT
The Bank undertakes a variety of customer engagement initiatives aimed at connecting with customers and enhancing their overall banking experience. These initiatives are aimed at building stronger relationships with customers, ensuring they have the necessary support and information they need to make informed financial decisions and access seamless banking services.
Give Away Campaigns
Ladies 1st Campaign - Bank issued attractive gifts for Ladies 1st account holders who made new deposits during the month of March.
Savings drive “Folding Chair Campaign” - Sampath Bank issued a folding chair for customers who deposit Rs 200,000 at a savings certificate.
Social Media Engagement Campaigns
Overseas Student Payment Campaign - Sampath Bank provides a total solution to study overseas.
Vishwa App Download Campaign - Bank introduced upgraded mobile app with improved UI/ UX to enhance online banking experience.
Unstoppable Her
In connection with International Women's Day 2024, Ladies 1st conducted a fireside chat focusing on female entrepreneurs. Building on the previous years' "Wonder Women" concept, this year's event featured four successful female entrepreneurs supported by the Bank. The aim was to reinforce Sampath Bank's commitment to representing and empowering all communities.
Book Fair 2024
For over 16 years, Sampath Bank has proudly been the Official Banker of the Colombo International Book Fair. This iconic event, held from 27th September to 6th October 2024, at the BMICH, attracted over a million visitors. Sampath Bank’s partnership continues to support the promotion of literacy and education enriching the community through the celebration of reading.
Oktoberfest
SampathCards has partnered once again with the Original Oktoberfest at Hilton Colombo to become the main sponsor for the 2024 event. This festival, which was held over a period of 10 days attracted almost 12,000 guests.
Sampath Bank Golf Tournament
Sampath Bank was proud to sponsor the prestigious July Monthly Medal Event at the Royal Colombo Golf Club (RCGC), held on the 12th and 13th of July 2024. Bringing together over 300 golfers from across the country, this event was a testament to Sampath Bank’s commitment to fostering community spirit and enhancing customer experiences through distinguished sporting events.
Sponsoring Swarna Pusthaka Awards
Sampath Bank continued its long-standing sponsorship of the Swarna Pusthaka Awards, one of the most prestigious literary events in Sri Lanka. The 18th edition of the awards, held on 14th September 2024, at the BMICH, celebrated the finest Sinhala novels published in the past year. By supporting this event, Sampath Bank reaffirms its dedication to promoting local literature and encouraging the growth of Sri Lankan novelists.
Sponsoring Symphony Orchestra Concert
Sampath Bank proudly partnered with the Symphony Orchestra of Sri Lanka to announce SOSL Pops-first-ever trilingual Pop Extravaganza, happened on the 19th and 20th of October 2024 at Bishop’s College auditorium. Sampath Bank hosted its Corporate and HNI customers on 19th October, followed by a fellowship gathering, highlighting the Bank’s dedication to promoting cultural diversity and artistic expression while fostering social cohesion.
Understanding Customer Concerns
A comprehensive complaint analysis is conducted at the Board level on a quarterly basis, where a detailed review is made of the types of complaints received, including those related to operational issues, human interactions, products, digital services etc. The feedback received is then used to identify necessary actions and improvements, which can be then executed. The Bank ensures that necessary follow up actions are taken to resolve the problems, with regular monitoring and tracking progress to ensure that solutions are implemented to improve overall customer satisfaction.
Success Story 1
Our customer care centre operates 24/7, 365 days a year. We promptly acknowledge enquiries, engage with customers in a supportive manner, handle complaints smoothly, and resolve issues effectively.
Success Story 2
We receive customer enquiries and complaints through social media platforms such as Facebook, Instagram, X, TikTok, and LinkedIn, as well as through the Bank’s official complaint and inquiry emails. Upon receipt, we promptly acknowledge the issue, escalate it to the relevant authority, and resolve it within a satisfactory period.
98.2%
Customer complaints resolved (12,281 Customer complaints received)
RESPONSIBLE MARKETING AND COMMUNICATIONS
Sales promotion and marketing communications play a vital role in customer engagement, while serving as an effective platform to highlight the Bank's competitive advantages and unique value proposition compared to competitors.
The Bank designs unique campaigns focused on enhancing visibility and product awareness, enabling both individual and corporate customers to make well-informed banking decisions. The impact is measured across three areas:
| Economic Impact | Environmental Impact | People Impact |
|---|---|---|
Medium |
Medium |
High |
Management Strategy and Commitments
The Bank prioritises fair and equitable service delivery while protecting customer interests throughout their banking relationship. While marketing tactics may vary, the Bank maintains an unwavering commitment to providing customers with accurate and timely information for informed decision-making.
Key Actions
- Ensure all promotional and marketing communications comply with legal and regulatory frameworks, including the Customer Charter for Licensed Commercial Banks in Sri Lanka.
- Adhere to Visa and Mastercard partnership guidelines and industry ethical standards.
- Implement regular product training for frontline staff to keep them updated on new disclosure requirements for banking products.
Evaluation and Reporting
The Bank employs a comprehensive evaluation system that combines Customer Experience Surveys with Brand Health Studies conducted at regular intervals. These assessment tools provide direct customer feedback regarding the effectiveness of sales promotions and marketing communications. Additionally, the Bank closely monitors customer queries and complaints specifically related to the clarity and transparency of their advertising campaigns. The number of queries and complaints received serves as a key performance indicator, helping measure the success of their marketing initiatives and identifying areas for potential improvement in their communication strategy.
MARKETING AND LABELLING
The Bank adheres to the customer charter set by the Central Bank, supported by an internal policy known as the Product Policy, which is reviewed on an annual basis. The policy covers key stages of the product life cycle such as product formulation, launch and retirement.
The process includes the involvement of two committees,
- Idea Screening Committee, which consists of a cross-functional team that collaborates to assess consumer demands, markets trends and company objectives to develop and improve new product concepts.
- Product Sign-off Committee, which is a senior cross-functional team, who is responsible for reviewing and approving new product concepts before they move forward to the development stage. The committee is responsible to ensure that products align with the strategic goals of the Bank, comply with regulations and are financially viable.
CUSTOMER PRIVACY
A fundamental component of the Bank's customer-centric strategy is protecting consumer privacy. In 2023, we appointed a new Data Protection Officer (DPO) to reinforce our commitment to customer privacy. Under the DPO's leadership, we have initiated several key measures in 2024 to strengthen our data protection practices. These measures include drafting a Data Protection Management Programme and updating the Sampath Bank Privacy Policy to comply with the Personal Data Protection Act No. 9 of 2022. Internal consultations and a gap analysis have been completed, and we are exploring technical solutions to further enhance our Data Governance practices.
Since its inception, the Bank has stayed committed to meeting the needs of the community, going beyond just the business objectives. This commitment is reflected in its continuous involvement in various social, educational and environmental initiatives aiming to contribute to Sri Lanka’s overall development and well-being.
The Bank has identified high impact projects through its Project Management and Evaluation Process (PMEP) which forms an integral part of the Strategic Sustainability Framework. These projects align with one or more of the following objectives,
‘WEWATA JEEWAYAK’ TANK RESTORATION PROGRAMME
The main purpose of this initiative is to restore neglected and damaged irrigation tanks in the dry and intermediate zones, to provide small-scale rural farmers with reliable, year-round water supply for irrigating their paddy lands, enabling them to benefit from both Yala and Maha cropping seasons. This programme helps to uplift the local economy, enhances national food security and preserves Sri Lanka’s cultural heritage.
9
New projects commenced in 2024
Rs 34.5 Mn
Investment
6,208
Beneficiaries
1,208
Acres of paddy lands rejuvenated
'Wewata Jeewayak' Project Summary for 2024
| Economic Impact | Mangala Wewa | Magampura Wewa | Samanalai Wewa | Polpitiya Wewa | 2nd Phase of Udamanthala Wewa | Pahalausgollawa Wewa | Dunuwaththegama Wewa | Kayan Wewa | Iyankulam Wewa | Halmillagolla Wewa | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Number of farming families benefitted | 202 | 208 | 72 | 150 | 103 | 102 | 110 | 75 | 210 | 70 | 1,302 |
| Acres of paddy lands rejuvenated | 101 | 128 | 82 | 85 | 105 | 188 | 200 | 109 | 134 | 76 | 1,208 |
| Stakeholder partnerships | Sri Perakum Bedum Ela Farmers’ Association | Diyawara Farmers’ Association | Ekamuthu Farmers’ Association | Ranitharu Farmers’ Association | Peramuna Farmers’ Association | Mahasen Farmers’ Association | Iyankulam Farmers’ Association | Parakum Farmers’ Association | |||
| Mahaweli Authority of Sri Lanka, Wijayabapura Block Office | Department of Agrarian Development District Office, Kurunegala | Department of Agrarian Development District Office, Hambantota | Department of Agrarian Development District Office, Anuradhapura | Department of Agrarian Development Office, Anuradhapura | Department of Agrarian Development District Office, Anuradhapura | Department of Agrarian Development District Office, Kilinochchi | Department of Agrarian Development District Office, Kurunegala | ||||
| Community Members | Community Members | Community Members | Community Members | Community Members | Community Members | Community Members | Community Members | ||||
| Activity | Removal of sludge and invasive aquatic plants | Construction of canal system | Excavation of tank bed and restoration of tank bund | Restoration of tank bund | Excavation of tank bed and restoration of tank bund | Restoration of tank bund, retaining wall, sluice and canals | Excavation of tank bed and restoration of tank bund | ||||
Tanks Commenced for Restoration in the Financial Year 2024
Location
Aralaganwila, Polonnaruwa District
Impact on Livelihood
The 17 acres Mangala Wewa has served as the primary water source for approximately 101 acres of paddy fields, supporting 202 farming families who rely on paddy cultivation as their main source of income.
Ground breaking ceremony
Location
Aralaganwila, Polonnaruwa District
Impact on Livelihood
The 8 acres Samanala Wewa has served as the primary water source for approximately 82 acres of paddy fields, supporting 72 farming families who rely on paddy cultivation.
Exchanging MOU with Mahaweli Authority and
the Farmers’ Association
Location
Aralaganwila, Polonnaruwa District
Impact on Livelihood
The 13 acres Magampura Wewa has been the primary water source for approximately 128 acres of paddy fields, supporting 208 farming families who rely on paddy cultivation as their main source of income.
Ground breaking ceremony
Location
Polpitiya village, Horombawa, Kurunegala District
Impact on Livelihood
The tank irrigates 85 acres of paddy fields, benefiting 150 direct farming families and an additional 250 indirect beneficiaries.
Pre-condition of the tank
Restoration underway
Polpitiya Wewa - Post restoration
Location
Pahalausgollawa village, Kebithigollewa, Anuradhapura District
Impact on Livelihood
Nurture 188 acres of paddy fields, supporting the livelihoods of 102 farming families.
Ground breaking ceremony
Location
Halmillagolla village, Madagalla, Polpitigama, Kurunegala District
Impact on Livelihood
The tank irrigates 76 acres of paddy fields, benefiting 70 farming families.
Ground breaking ceremony
Location
Keeriyagaswewa village, Kekirawa, Anuradhapura District
Impact on Livelihood
Cultivate 109 acres of paddy fields, supporting the livelihoods of 75 farming families.
Stakeholder discussion
Location
Krishnapuram village, Kilinochchi, Kilinochchi District
Impact on Livelihood
Rejuvenate 134 acres of paddy fields, supporting the livelihoods of 210 farming families.
Performing rituals before the restoration
Location
Kapugollewa village, Horowpathana, Anuradhapura District
Impact on Livelihood
Rejuvenate 200 acres of paddy fields, supporting the livelihoods of 110 farming families
Ground breaking ceremony
Dunuwaththegama Wewa - Post restoration
Dunuwaththegama Wewa - Handing over ceremony
"Thanks to Sampath Bank's support, we can now cultivate our lands during both Yala and Maha seasons."
Testimonial - " Wewata Jeewayak " Programme
The Dunuwaththegama Tank in our Horowpathana area had deteriorated to an alarming state, severely impacting our farming community. During both Yala and Maha cultivation seasons, the overflowing tank made it impossible for us to properly manage our agricultural activities.
In 2024, Sampath Bank stepped forward through their 'Wewata Jeewayak' programme to address this critical issue. Their initiative to restore the tank bund has been transformative for our farming families. Without this timely intervention, our community would have faced severe consequences during the rainy season, including potential damage to our lands, properties and possible risks to human lives.
Thanks to Sampath Bank's support, we can now cultivate our lands during both Yala and Maha seasons. This restoration project has supported our entire village's agricultural activities. We are deeply grateful to Sampath Bank for this initiative and their commitment to our community's well-being.
B Sugathadasa,
President, Peramuna Farmers' Association, Dunuwaththegama, Kapugollewa, Horowpathana
Restored Tanks Handed Over During the Financial Year 2024
The five tank restoration projects which were undertaken by the Bank commenced in FY 2023 in the Puttalam, Kurunegala, Anuradhapura, Monaragala and Vavuniya districts, were fully completed and vested with the respective farmer communities during the FY 2024.
Kohombagaswewa, Puttalam - Post restoration
Dambeyaya Wewa, Monaragala - Post restoration
Kidachchoori Wewa, Vavuniya - Post restoration
Kumburupitiya Wewa, Kurunegala -
Post restoration
Lenadiwul Wewa, Anuradhapura -
Post restoration
2nd Phase of restoration of Udamaththala Wewa commenced in FY 2024 as an ongoing effort of re-evaluating ‘Wewata Jeewayak’ programme. All tanks restored to-date are underway for a post- evaluation.
Location
Udamaththala village, Tissamaharama,Hambantota District
Ground breaking ceremony
Impact on Livelihood
Rejuvenate 105 acres of paddy fields, supporting the livelihoods of 103 farming families.
‘SAMPATH SAVIYA’ ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
Launched in 2013, 'Sampath Saviya' was designed to uplift and empower Sri Lanka's Micro, Small and Medium Enterprise (MSME) sector. Over the past decade, the Bank has organised specialised workshops for various groups including youth, women, innovators, exporters, undergraduates, differently-abled individuals, retirees and farmers to support their entrepreneurial growth and development.
Entrepreneurship Development Workshop for Sri Palee Campus – Department of Mass Media and Department of Performing Arts
In line with the theme of 'Youth Entrepreneurship,' the Bank executed the following programme in 2024. The programme was conducted with the aim of empowering undergraduates to become entrepreneurs, inspire job creation and develop them into future business leaders. Topics covered identifying opportunities for new business ideas, and understanding how creativity, opportunity, and feasibility serve as key evaluators in the entrepreneurial process.
Workshop at Sri Palee Campus
'Unstoppable Her' - Special Women Empowerment Programme
To mark International Women’s Day, a special Women Empowerment Programme was held for the third consecutive year, featuring a panel discussion on how women can thrive in the workplace while balancing multiple responsibilities. The discussion covered topics including, the importance of celebrating women's achievements, exploring leadership opportunities and addressing challenges such as prejudice faced by women in leadership roles.
The panel discussion
Agri Entrepreneurship Development Programme
The Bank has taken proactive steps to strengthen collaborative efforts towards achieving the strategic goal of fostering agri-entrepreneurs, particularly through its flagship 'Wewata Jeewayak' tank restoration programme.
This initiative is designed to improve the living conditions of rural communities by implementing the following key initiatives:
- Developing agri entrepreneurs
- Fostering sustainable agricultural producers
- Promoting value-added products
- Introducing innovative agricultural practices
In 2024, the Bank has successfully established 3 production farmers’ associations at Rathmale, Lenadiwulwewa and Karuwalagaswewa, and identified Kohombagaswewa and Ambulgaswewa to establish production farmers' associations under this programme.
Location
Rathmale village, Nagollagama, Kurunegala District
Impact on Livelihood
Tank irrigates around 80 acres of paddy fields, supports 90 farming families
Model Village Development
- Identified as pioneering hub for Mushroom cultivation
- Formation of 'Punarjeewa' Production Farmers’ Association with 32 members
- Provided seed funding through Punarjeewa Production Farmers’ Association to each member
- Members received 100 Mushroom growing pots each to begin cultivation
- In collaboration with the Mushroom Development and Training Centre and Industrial Development Board, farmers were educated with profitable Mushroom cultivation through advanced farming methods and value- added agricultural practices
The progress review meeting at Rathmale
Location
Lenadiwulwewa, Medawachchiya, Anuradhapura District
Impact on Livelihood
Tank irrigates around 45 acres of paddy fields, supports 55 farming families
Model Village Development
- Identified for Scotch Bonnet cultivation
- Formation of 'Gemi Diriya' Production Farmers' Association with 50 members
- Partnered with the Field Crops Research and Development Institute (FCRDI) in Mahailluppalama to provide training on standard Scotch Bonnet cultivation and management practices
- Conducted workshops to improve financial literacy and discipline among farmers
Training session on Scotch Bonnet cultivation
Location
Karuwalagaswewa, Puttalam District
Model Village Development - Value Added Agricultural Products
- Identified to focus on value added products including the diverse range of produce such as Wood apple, Tamarind and Lime
- Formation of 'Nishpadana Govi Senankaya' Production Farmers’ Association with 58 members
- Technical expertise and training provided to farmers on product development, packaging, labelling and standardisation
- Participants received certification from the Food Research Unit, Gannoruwa helping with business registration and improving the marketability of their products
Training session at Gannoruwa
Location
Kohombagaswewa, Mahakubukkadawala, Puttalam District
Impact on Livelihood
Tank irrigates around 64 acres of paddy fields, supports 76 farming families
Model Village Development
- Formation of 'Divisaru' Production Farmers’ Association with 22 members is in progress
- Conducted stakeholder meeting in collaboration with Link Natural Products (Pvt) Ltd.
- Conducted workshop to improve financial literacy and discipline among farmers
- Identified as raw material hub for Link Natural Products (Pvt) Ltd focusing on ‘Katuwel Batu’ cultivation
Stakeholder meeting at Kohombagaswewa
Location
Ambulgaswewa, Kekirawa, Anuradhapura District
Model Village Development
- Formation of 'Jeewa Shakthi' Production Farmers’ Association with 30 members is in progress
- Identified as raw material hub for Link Natural Products (Pvt) Ltd. focusing on ‘Ela Batu’ cultivation
- Conducted stakeholder meeting in collaboration with Link Natural Products (Pvt) Ltd
- Conducted a workshop to improve financial literacy and discipline among farmers
Stakeholder meeting at Kohombagaswewa
SUCCESS STORY – RATHMALE VILLAGE TRANSFORMATION STORY
The Bank embarked on an ambitious initiative to transform the Rathmale village into a model for sustainable agriculture through mushroom cultivation. Following the successful restoration of the Rathmale Tank, we identified a unique opportunity to revitalise the community's previous experience with mushroom cultivation, which had been disrupted during the pandemic. Our initiative led to the establishment of the 'Punarjeewa Farmers Association' - the first of its kind in Kurunegala District - comprising 32 members, predominantly women (85%).
Through strategic interventions, we:
- Provided seed funding for mushroom cultivation.
- Delivered financial literacy training, implementing a structured savings programme.
- Facilitated technical training through the Mushroom Development and Training Centre.
- Introduced value-added product development to combat market price fluctuations.
- Initiated direct supply chain development to ensure fair pricing.
- We are currently finalising negotiations to establish direct market linkages, which will ensure fair pricing and sustainable income for the farmers. The Rathmale village transformation serves as a testament to our Bank's commitment to rural development and financial inclusion.
Technical session jointly conducted with IDB
Training session on mushroom related value
added products
Empowering Social Entrepreneurs in Karuwalagaswewa for Sustainable Natural Paper Production
We supported the Karuwalagaswewa Integrated Rural Welfare Society in Puttalam District to transform local challenges into opportunities. This eco- friendly initiative repurposes invasive weeds, banana shoots, and waste paper into high-quality natural paper products. The project has empowered the community, especially women, to create sustainable livelihoods while addressing environmental issues.
Community participation in production process
Setting up a selling stall to promote eco-friendly
products
Entrepreneurship Development Programme – Improving the Productivity of Grassroot Level Organic Farmers and Ensuring the Food Security of the General Public
The 'Deepthi Lak Wanitha' Farmers' Association, registered under the Department of Agriculture, has been operating an organic fair for over 17 years. This women-led initiative promotes organic farming practices within the Karadagolla community, fostering healthier lifestyles and environmental sustainability. The Bank empowers this organic farming community with following activities.
- Proper stalls for vendors
- Onsite branding to increase market visibility
- Improve financial literacy and discipline among farmers
Workshop for farmers on financial literacy and
discipline
Stakeholder meeting
'Wayamba Isuru' Farmers' Market is a collaborative effort between Sampath Bank, the United Nations Development Programme (UNDP), and the Provincial Department of Agriculture (North Western Province). This organic market takes place every Wednesday and Saturday.
In 2019, the Bank collaborated with the 'Wayamba Isuru' Farmers' Market to achieve a dual objective: promoting organic products and fostering the development of agricultural entrepreneurs, with a special focus on empowering women in entrepreneurship. With the year-on-year continuous support, the Bank introduced digital payment facilities through Mini-POS devices to merchants to facilitate financial inclusion and constructed additional stalls to accommodate growing vendor number to facilitate market operations.
Training session on digital payments
Promotional campaign on 'Wayamba Isuru'
farmers market
'EDUCATION FOR ALL' PROGRAMME
Our 'Education for All' initiative, aims to break down barriers by providing equal access to quality education and creating career development opportunities for individuals from all walks of life. The Bank is committed to fostering a brighter, more inclusive future for everyone, ensuring individuals have the resources necessary for success.
ECG 4.0 (Effective Career Guidance) Programmes
The career guidance session conducted by the Bank are designed to help individuals make informed decisions about their professional journeys. These sessions typically involve personalised assessments, expert advice from career counsellors/financial advisors and guidance on skill development. The Bank also provides, insights into industry trends, networking opportunities, and support with resume building and preparation for interviews. Financial planning advice is also offered to help individuals achieve long-term stability and career success.
The goal is to equip individuals with the knowledge and skills necessary to navigate the job market successfully and make strategic career decisions. In response to requests from State and Private universities, the fourth phase of the programme, Effective Career Guidance 4.0, was successfully launched in 2024 at,
- University of Kelaniya
- University of Colombo
- Sabaragamuwa University of Sri Lanka
- KAATSU International University (KIU), Malabe
ECG 4.0 session at University of Kelaniya
ECG 4.0 session at University of Colombo
ECG 4.0 session at Sabaragamuwa University of
Sri Lanka
ECG 4.0 session at KAATSU International
University, Malabe
Improving English Proficiency at Duwegoda Primary School Beruwala
The Bank in collaboration with the Ex- Sampath Bankers Club, has supported Duwegoda Primary School, located in a remote area with challenging living conditions, by providing basic English education. The initiative helped close the gap in language instructions at the school, which lack of required tools and qualified teachers.
Scholarships for Underprivileged Students to Attend Lanka Festival of Music, Dance and Speech
Sampath Bank proudly partnered with the Lanka Festival of Music, Dance & Speech in collaboration with the International Institute of Music, Speech and Drama to host this prestigious event across Sri Lanka. This initiative was aimed at nurturing and celebrating the innate talents of Sri Lankan youth. As part of this meaningful partnership, the Bank awarded scholarships to 314 underprivileged students from across the country, empowering them to pursue their passion and unlock their potential in the fields of music, dance and speech.
Award recipients with the adjudicator
Corporate Leadership Programme for School Leavers and Undergraduates
The internship programme offers school leavers and undergraduates the chance to experience a world-class corporate environment, helping to cultivate a disciplined work culture and instil strong professional ethics.
Introduction to the Corporate Leadership
programme by the Chief Human Resource
Officer
Career Fairs and Other Career Development Sessions - 2024
In view of improving the quality of education and providing opportunities for youth, the Bank conducted 15 Career Fairs and other Career Development Sessions in 2024.
| No | Programme | Programme Type | University/Institute | Number of Participants |
|---|---|---|---|---|
| 1 | CSE Career Day 2024 | Career Fair | University of Moratuwa | 400 |
| 2 | Touch the Peak – Annual Job Fair 2024 | Career Fair | Faculty of Management Studies and Commerce, University of Sri Jayewardenepura | 800 |
| 3 | AICPA & CIMA Career Day 2024 | Career Fair | The Chartered Institute of Management Accountants | 200 |
| 4 | AAT Job Fair Phase 5 | Career Fair | AAT Sri Lanka | 300 |
| 5 | ICBT Career Day 2024 | Career Forum | ICBT | 250 |
| 6 | Touch the Peak – Annual Job Fair 2024 | Career Fair | Faculty of Engineering, University of Sri Jayewardenepura | 800 |
| 7 | CA Sri Lanka Career Fair 2024 | Career Fair | The Institute of Chartered Accountants of Sri Lanka | 400 |
| 8 | Data Nexus Career Fair | Career Fair | General Sir John Kotelawala Defence University | 600 |
| 9 | The Career Expo 2024 | Career Forum | University of Colombo | 600 |
| 10 | BMS Job Fair 2024 | Career Fair | Business Management School | 400 |
| 11 | Career Spaces – Future Fusion 2024 | Career Fair | Sri Lanka Institute of Information Technology | 350 |
| 12 | Online Annual Job Fair | Career Fair | University of Sri Jayewardenepura | 150 |
| 13 | Saegis Career Fair 2024 | Career Fair | Saegis Campus | 300 |
| 14 | Industry Day 2024 | Career Fair | University of Peradeniya | 150 |
| 15 | The Job Fair 2024 | Career Fair | Wayamba University | 200 |
Career fair at University of Peradeniya
Career fair at Wayamba University
Partnership with Avinya Foundation to Empower Students from Underserved Communities
The Avinya Foundation is a non-profit organisation focused on supporting underprivileged students aged 18 to 25 who have abandoned traditional higher education paths. The Foundation offers them an opportunity for success by providing essential 21st-century skills through project-based learning. Scholarships are awarded based on the economic hardships students have faced in accessing education.
The academy accommodates more than 130 students. The curriculum includes three days of classroom sessions and two days dedicated to internships. The Foundation offers free education, including meals for both breakfast and lunch. Additionally, each student is given a monthly allowance of Rs 10,000 while they are studying, and Rs 15,000 while they are working and studying as part of the scholarship.
The Bank together with the Avinya Foundation aims to work on the following key areas for the benefit of underprivileged students,
- Conduct career guidance sessions and financial literacy programmes for the students
- Support the Avinya Foundation to attract deserving candidates through branch network
- Provide internship opportunities at Sampath Bank for underprivileged students
- Provide opportunities for Avinya students and team members to participate in some of Sampath Bank's CSR projects
Our 'Education for All' initiative, aims to break down barriers by providing equal access to quality education and creating career development opportunities for individuals from all walks of life.
OTHER COMMUNITY PROJECTS
Endowment of Nallur Kandaswamy Kovil Annual Festival
The Bank has been a steadfast sponsor of the event for over ten years, continuing its support in 2024. The annual historic festival of the Nallur Kandaswamy Temple is the longest religious celebration and the largest gathering in the Jaffna peninsula, attracting over 200,000 devotees each year.
Stall set up by Sampath Bank
Facilitated Training Sessions on Efficient Water Management Under the 'Wewata Jeewayak' Tank Restoration Programme
As part of Sampath Bank’s flagship sustainability initiative 'Wewata Jeewayak', training sessions on efficient water management were conducted in the Kurunegala District. These sessions targeted officials from the Department of Agrarian Development and members of farmers' associations connected to the six restored tanks in the region.
The training focused on sophisticated irrigation methods that helped farmers grow more food while using water more efficiently and fairly. These climate-smart farming practices allowed participants to produce enough crops both to feed their families and to sell at market, improving rural living standards. This approach complements the Bank's wider goals of fostering business growth and ensuring communities have reliable access to food and economic opportunities.
Training session on efficient water management
Facilitated the 57th National Aluth Sahal Mangalyaya
Sampath Bank supported the 57th National Aluth Sahal Mangalyaya organised by the Department of Agrarian Development. The sponsorship strengthens the Bank's ongoing partnership in the 'Wewata Jeewayak' Tank Restoration Programme. During this traditional ceremony, farmers present their first harvest as an offering to the sacred Sri Maha Bodhi in Anuradhapura. The ritual preserves Sri Lanka's agricultural heritage while seeking blessings for the farming community.
The inaugural moment of the religious ceremony
The Corporate Sustainability Department is responsible for managing the Project Management and Evaluation Programme (PMEP) and overseeing the sustainability projects undertaken by the Bank. The Bank promotes community stewardship by encouraging employees to participate in community work, through regular communication and awareness sessions. Additionally, branch leadership is empowered to dedicate time to community capacity-building programmes.
| Area of Work | Programme | ||
|---|---|---|---|
| Number of Beneficiaries | Number of Volunteered Employees Engaged | ||
| Community Capacity Building Programme |
UN SDGs Served
|
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|
'Wewata Jeewayak' Programme |
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| 2nd Phase of Restoration of Udamaththala Wewa, Hambantota | 412 | 23 | |
| Restoration of Mangala Wewa, Aralaganwila | 808 | 38 | |
| Restoration of Magampura Wewa, Aralaganwila | 832 | ||
| Restoration of Samanala Wewa, Aralaganwila | 288 | ||
| Restoration of Polpitiya Wewa, Horombawa | 1,600 | 34 | |
| Restoration of Dunuwaththegama Wewa, Horowpathana | 440 | 44 | |
| Restoration of Halmillagolla Wewa, Madagalla | 280 | 26 | |
| Restoration of Pahalausgollawa Wewa, Kebithigollewa | 408 | 31 | |
| Restoration of Kayan Wewa, Kekirawa | 300 | 28 | |
| Restoration of Iyankulam Wewa, Kilinochchi | 840 | 34 | |
| Other Community Programmes | Infrastructure Development Programmes | 18,134 | 111 |
| Other Community Development Programmes | 12,571 | 234 | |
| Area of Work | Programme | Number of Beneficiaries | Number of Volunteered Employees Engaged |
|---|---|---|---|
| Education for All Programme |
UN SDGs Served
|
||
'Education for All' Programme |
|||
| ECG 4.0 (Effective Career Guidance) Programme at University of Kelaniya | 296 | 21 | |
| ECG 4.0 (Effective Career Guidance) Programme at University of Colombo | 350 | 17 | |
| ECG 4.0 (Effective Career Guidance) Programme at Sabaragamuwa University of Sri Lanka | 200 | 18 | |
| ECG 4.0 (Effective Career Guidance) Programme at KAATSU International University (KIU), Malabe | 200 | 18 | |
| Facilitate Underprivileged Students to Attend Lanka Festival of Music, Dance and Speech | 314 | 12 | |
| Facilitate to improve English Proficiency at Duwegoda Primary School, Beruwala | 63 | 14 | |
| Partnership with Avinya Foundation to empower students from underserved communities | 120 | 32 | |
| ‘Corporate Leadership’ Programme for School Leavers and Undergraduates | 1,052 | 1,067 | |
| Career Fairs and Other Career Development Sessions | 5,900 | 58 | |
| Other Education Projects | 549 | 55 | |
| Entrepreneurship Development Programme |
UN SDGs Served
|
||
‘Sampath Saviya’ Programme |
|||
| Entrepreneurship Development Workshop for Sri Palee Campus – Department of Mass Media and Department of Performing Arts | 122 | 19 | |
| Agri Entrepreneurship Development Programme at Rathmale | 128 | 26 | |
| Agri Entrepreneurship Development Programme at Lenadiwulwewa | 200 | 26 | |
| Agri Entrepreneurship Development Programme at Karuwalagaswewa | 232 | 30 | |
| Agri Entrepreneurship Development Programme in Collaboration with Link Natural Products (Pvt) Ltd at Kohombagaswewa | 88 | 18 | |
| Agri Entrepreneurship Development Programme in Collaboration with Link Natural Products (Pvt) Ltd at Ambulgaswewa | 120 | 26 | |
Facilitate to improve the Productivity of Grassroot Level Organic Farmers and Ensuring the Food Security of the General Public
|
88
4,200
|
21
24
|
|
| Facilitate to improve the Natural Paper Making Center at Karuwalagaswewa | 120 | 26 | |
Strengthening Supplier Relations
The Bank is committed to build and maintain strong supplier relationships with its suppliers. To strengthen these ties and understand the supplier’s business models, the Bank’s procurement team introduced mandatory face-to-face meetings as part of the supplier on-boarding process for all new suppliers starting in 2020. Routine meetings are held throughout the year to foster collaboration, identify risks and opportunities, and provide any improvements and align with the Bank’s requirements.
Integrating Sustainable Practices Across Operations
As part of its ongoing efforts to encourage suppliers to enhance their sustainability practices, the Bank introduced a new supplier rating mechanism. It aims to further strengthen the due diligence processes, provide a holistic evaluation of suppliers from Environmental, Social, and Governance perspectives at the point of initial registration. The purpose of the rating system is to rank suppliers based on their track record in order to fulfilment and adherence to the agreed terms and conditions. Supplier due diligence activities were conducted under the oversight of the Bank’s Environmentalist to ensure suppliers' compliance with the Bank’s ESG practices. Additionally, advisory services were provided as needed to assist suppliers in enhancing their ESG credentials.
65+
Suppliers screened using the ESG criteria in 2024
Supplier Evaluation Model
The supplier evaluation model consists of six criteria that must be met before progressing to the supplier registration stage. These criteria include Risk assessment, ESG assessment, Quality, Logistics mechanism, Commercial viability and Innovation. Once registered, the Bank implements standard supply management processes, including quality management, risk management, and performance management, to ensure suppliers consistently meet required standards. Suppliers are regularly assessed based on their performance, adherence to contract terms, and ability to mitigate risks, ensuring long-term, reliable partnerships aligned with the Bank’s objectives.
Agency Banking
The Bank leverages the Dialog merchant network to expand its customer touchpoints, with agents screened through Dialog's network. At the start of the year, there were 1,339 agents; some exited and were replaced with new agents, bringing the total to 1,252 by year-end. These agents work to reach new market segments or are situated in places where the Bank does not have a physical presence.
Sampath Bank provides the training curriculum in which Dialog is responsible for training and educating the agents. The Bank also ensures that regulatory approval is obtained for each agent following a thorough due diligence process conducted by the branches. To maintain standards and for continuous improvements the Bank closely tracks and evaluates the performance of its agents.
Correspondent Banking
As the country’s economic stability improved, confidence from international financial institutions grew. This led to more correspondent banks approaching to re-establish trade lines, facilitating smoother trade transactions and access to more trade financing activities.
532
Correspondent banks
SUPPLIER TESTIMONIAL
We are incredibly grateful for the unwavering trust and collaboration that Sampath Bank has shown us over the years. Your support has not only brought us to where we are today but has also inspired us to uphold the highest standards in our security services. The longstanding partnership between Allied Security Services (Pvt) Ltd (founded by the late Deshamanya N U Jayawardena in 1984) and Sampath Bank, dating back to the very beginning, has truly been a cornerstone of our success.
As we look ahead, we remain confident that with continued collaboration and mutual growth, our journey together will only strengthen. Allied Security Services is committed to setting new benchmarks in the Sri Lankan security industry, and we are excited about the future. With the continuous support of esteemed partners like Sampath Bank, we are certain that we will continue to grow and achieve even greater milestones in the years to come.
Thank you for being such a valuable partner in our shared achievements. Together, we look forward to a bright and prosperous future.
Tony Perera
Managing Director
Allied Security Services (Pvt) Ltd
OUTLOOK
- Increase customer engagement through social media platforms and build a community around our brand to enhance loyalty.
- Continue investing in 'Wewata Jeewayak' – the Tank Restoration Programme to restore agricultural water bodies to support rural agricultural community while heightened focus on advocating effective water management.
- Re-innovate the Agri-entrepreneurship development programme by partnering with like-minded organisations to provide a marketplace and provide technical expertise for value-added agriculture for the entrepreneurs.
- Empower women-led Micro, Small and Medium Enterprises (MSMEs) by skill development and entrepreneurship solutions by fostering a sustainable growth.